Research

It’s been a bit quiet here for a good reason. While I’d typically be actively writing here, I’ve been focussing my attention on publishing in academic journals instead.

I'm putting the finishing touches to a research paper that looks at the issues faced by organisations with Big Data, and I am currently doing qualitative research in nine multinational organisations.

This is just the start of a much lore long term research project which I am doing as a part of the Center for Consumer Driven Growth.

We aim to build a model and methodology for diagnosing organisations to help make them more customer-centric. The aim is to identify the product-centric organisations and help them transition to be customer-centric.

As a result, I will not be able to publish as much as I have been doing recently. I will be checking in here with regular updates and I am sure some of the material I write will be extra, and all that will be published here.

Thanks to all who read this blog. If you are a professor like me, good luck with the coming exam and evaluation period, it will soon be Christmas and it will all be over!